You won’t find a more hotly contested segment of the automotive industry than the full sized pickup truck segment. A segment invented by the large American brands, Ford, GM and Dodge and a segment that Ford has dominated in sales from day one. But it isn’t just the the manufacturers that fight for dominance in this sector — the buyers are just as heated when it comes to brand loyalty.
No matter how the numbers work out it is very difficult to convince a GM loyalist that the Ford is better and vice versa — nevertheless it is worth noting those difference in order for those on the fence or those looking for a change to be best informed of the current market and conditions.
2014 is an interesting year for the pickup truck segment, the Chevrolet Silverado, RAM 1500 and outlier the Toyota Tundra have all made major changes to their designs in an effort to play catch up to the best selling F-Series trucks. Ford is of course not taking the challenge lying down as they have improved the F-150 again with minor tweaks and updates to ensure they offer the best they can for 2014.
Both Ford and Chevrolet offer a range of engine choices in their full-sized truck lineups. Available in the Silverado is either a 4.3-liter V6 engine that produces 285-horsepower and 305 lb/ft of torque, a 5.3-litre V8 engine that produces 355-horsepower and 383 lb/ft of torque and a limited availability 6.2-litre V8 engine.
But the icing on the cake for Ford is their top of the line 3.5-litre V6 EcoBoost engine
Ford on the other hand not only offers smaller displacement engines that offer best in class fuel economy while offering more power – they offer more choice. Starting with the 3.7-litre V6 engine with 302-horsepower and 278lb/ft of torque, a 5.0-litre V8 engine with 360-horsepower and 380lb/ft of torque and a 6.2-litre V8 with 411-horsepower and 434 lb/ft of torque.
But the icing on the cake for Ford is their top of the line 3.5-litre V6 EcoBoost engine that not only offers incredible power with 365-horsepower and a whopping 420lb/ft of torque but has an Natural Resources Canada Energuide rating of just 12.9L/100km city and 9.0L/100km highway.
Interior layouts and designs differ but both vehicles offer the latest in technology in terms of bluetooth, backup cameras and entertainment systems. The F-150 does have an exclusive package through Ford’s Sync system that offers contractors a full mobile office including in-dash computer and a wireless printer called Ford Work Solutions. Also unique on the F-150 is the tailgate integrated step and handle — features that making working with your F-150 not only more convenient but safer.
When it comes to utility the two major players here come very close on all counts including: payload, cargo space and towing capacity. The F-150 does have a 136kg (300lb) advantage in towing capacity which is only slight — but it does so with their much more fuel efficient engine in the 3.5-litre V6.
When it comes to choosing your next work truck — both the Silverado and F-150 are great choices but there is no denying that the F-150 offers a few advantages that should bump it to the top of your list — no matter what allegiance you may feel you have.